Business Wire vs Newswire.com

Service details

Detail	Business Wire	Newswire.com
Founded	1961	2004
Ownership	Berkshire Hathaway	Newswire
Company size	N/A	N/A
Headquarters	San Francisco, United States	N/A
Funding history	Owned by Berkshire Hathaway	Acquired by Issuer Direct Corporation in late 2022
Customer audience	PR, investor relations and agency teams	Small businesses, PR agencies, and in-house PR teams
Distribution reach	92,000+ media outlets across 160+ countries	Distribution includes over 6,000 outlets.
Turnaround	Editorial checks precede distribution	Scheduled distribution is available; timing depends on editorial review and the selected service.
Pricing model	From $475 for 400 words, U.S. local; broader reach quoted	$399 per release; publicly listed pricing.

Side by side

Data point	Business Wire	Newswire.com
Pricing & value2.92 vs 3.30Newswire.com leads
Entry-level release cost	From $475 per release3.0	$399 per release3.0
Pricing transparency	Public starting price; tailored final quote3.0	Publicly listed pricing5.0 ▲
Word-count & multimedia overages	400 words included; word count and multimedia affect cost2.6 ▲	$175 per 100 additional words2.0
Contract flexibility	One-time distribution or ongoing plans4.0	No contract required5.0 ▲
Refund policy	Refund terms are not published in the public site terms2.0 ▲	No refund if release is rejected for violating content guidelines1.5
Distribution reach4.62 vs 4.00Business Wire leads
Stated outlet count	92,000+ media points5.0 ▲	Over 6,000 outlets4.0
Country coverage	160+ countries4.8 ▲	N/A3.5
Financial & regulatory circuits	Disclosure services: Canada, UK, Ireland and Europe4.9 ▲	Yahoo! Finance, Morningstar, Benzinga3.5
Trade & vertical targeting	160+ industry categories plus specialty circuits4.7 ▲	Custom Media Targeting4.0
Outlet variety (regions & niches)	General, business, local, trade and financial destinations4.8 ▲	National, regional, and state distribution4.0
Additional reach services	Specialized media targeting and consultative services3.5	Media databases, pitching, monitoring5.0 ▲
Placement quality3.96 vs 3.67Business Wire leads
Tier-1 pickup likelihood	Direct to AP, Reuters, Bloomberg terminals4.8 ▲	AP News, Yahoo! Finance, Nexstar network4.5
Guaranteed placements	Full-text posting on portals and financial systems3.5	Verified media placements4.0 ▲
Average outlet authority (DR & traffic)	High authority syndication, mostly nofollow4.0 ▲	N/A3.3
Speed of distribution	N/A3.8	N/A3.8
Search indexing durability	SEO and AI-optimized discoverability4.2 ▲	SEO Optimization3.0
Indexing ratio	N/A3.5	N/A3.5
Platform & workflow3.91 vs 3.75Business Wire leads
Release editor usability	N/A3.6	N/A3.6
Approval & compliance workflow	Secure submission and expert editorial review3.8 ▲	N/A3.6
Multimedia support	Images, video, infographics and audio4.2 ▲	One logo or image free of charge3.5
Integrations	Integrates with Q4, Workiva4.0 ▲	N/A3.3
Team & multi-user management	Multi-client management for agencies4.0	Share access for simplified teamwork4.0
Additional tools & extras	Q4 IR websites, webcasting and analytics3.8	Online Media Room, PR Calendar, PR Writing4.5 ▲
White label & reseller3.70 vs 3.99Newswire.com leads
White-label reporting	N/A4.0	N/A4.0
API access	N/A3.1	N/A3.1
White-label publishing	N/A4.6	N/A4.6
Agency & reseller pricing	Custom quotes for agency and multi-client distribution3.3	N/A3.7 ▲
Dedicated account manager	Account manager access reported by a customer3.5	Dedicated account services4.5 ▲
Customer support4.08 vs 4.25Newswire.com leads
Support channels	Phone via local bureaus and global number4.0	Phone, e-mail & chat4.5 ▲
Response speed	24/7 global support4.5 ▲	Within hours4.0
Support quality (public reviews)	Capterra customer service: 4.3/5 from 4 ratings4.3	4.5/5 on G2 (459 reviews)4.5 ▲
Onboarding & training	Personalized setup guidance and multimedia guides3.5	Free comprehensive needs analysis4.0 ▲
Analytics & reporting4.08 vs 3.85Business Wire leads
Pickup reporting detail	Hosting-site list with monthly unique visitors4.5 ▲	Reporting access to where release has spread4.0
Audience & engagement metrics	Views, traffic source/location and reader interactions4.0	Tracks views and engagement4.0
Report speed after distribution	Real-time analytics from the moment of distribution4.5 ▲	N/A3.9
Real-time dashboards	Real-time visibility and syndication analytics3.9 ▲	N/A3.8
Export & sharing	N/A3.5	N/A3.5

N/A means the provider does not publish that detail; the data point then inherits the directory average so a missing disclosure neither helps nor hurts. See how we rank.