Methodology
37 data points. One global score. No paid placement.
Every service is measured against the same checklist of observable facts: published pricing, documented distribution footprint, platform capabilities, sample reporting, and aggregate ratings from public review platforms. Each data point is scored from 0 to 5, averaged inside its category, then combined using the category weights below.
Category weights and inputs
| Category | Weight | Data points and sources |
|---|---|---|
Pricing & value Published rates, transparency of quotes, and what a typical release actually costs. | 20% |
|
Distribution reach Stated outlet counts, geographic footprint, and syndication depth. | 17% |
|
Placement quality Where coverage actually lands, how strong the outlets are, and how fast it moves. | 17% |
|
Platform & workflow Editor usability, approval flow, scheduling, and multimedia handling. | 12% |
|
White label & reseller What agencies and resellers can actually rebrand, automate, and resell. | 12% |
|
Customer support Channels offered, how fast they answer, and what customers publicly say about the answers. | 12% |
|
Analytics & reporting Evidence you can hand to a board, not just a pickup count. | 10% |
|
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Editorial disclaimer
Compare Newswire is an independent editorial project. We are not affiliated with, endorsed by, or paid by any of the services listed. Brand names and marks belong to their respective owners and are used for identification only. Site imagery is illustrative and does not reproduce vendor artwork.
Scores are editorial assessments of publicly available information, not user-review averages and not guarantees of results. Pricing, outlet counts, and product capabilities change frequently; always confirm final terms and quotes directly with the provider before purchasing. Where a figure could not be verified publicly, it is marked as an estimate rather than presented as a vendor claim.
Where a provider does not publish a figure, the reading shows N/A and the data point inherits the directory average for that data point, so silence neither rewards nor punishes a service. User reviews published on Compare Newswire are verified by a one-time email code and never feed the editorial score. Submissions are screened using anti-bot checks, duplicate detection, and privacy-preserving network and browser signals.
How the readings are gathered: each service's own website is read page by page — pricing, distribution, support, developer and agency pages — and the open web is searched for anything the vendor does not publish, such as street prices and public review ratings. Automated research assists that collection, but every reading must cite the page it came from and is reviewed and approved by an editor before it appears here. Nothing is published on an unsourced claim.