BrandPush vs Business Wire

Service details

Detail	BrandPush	Business Wire
Founded	N/A	1961
Ownership	BrandPush	Berkshire Hathaway
Company size	N/A	N/A
Headquarters	Estonia	San Francisco, United States
Funding history	N/A	Owned by Berkshire Hathaway
Customer audience	Brands seeking credibility and search visibility	PR, investor relations and agency teams
Distribution reach	400 outlets; stated 172M monthly readers on Ultimate	92,000+ media outlets across 160+ countries
Turnaround	Publishing 6 business days after payment	Editorial checks precede distribution
Pricing model	$195–$795 distribution; optional writing $40–$80	From $475 for 400 words, U.S. local; broader reach quoted

Side by side

Data point	BrandPush	Business Wire
Pricing & value4.00 vs 2.92BrandPush leads
Entry-level release cost	$195 per release4.0 ▲	From $475 per release3.0
Pricing transparency	Public package, writing and add-on prices5.0 ▲	Public starting price; tailored final quote3.0
Word-count & multimedia overages	350–1,200 words; 4 images; 1 YouTube embed3.5 ▲	400 words included; word count and multimedia affect cost2.6
Contract flexibility	No monthly fees4.5 ▲	One-time distribution or ongoing plans4.0
Refund policy	Full refund if they cannot publish an article about your business3.0 ▲	Refund terms are not published in the public site terms2.0
Distribution reach2.42 vs 4.62Business Wire leads
Stated outlet count	Up to 400 news outlets3.5	92,000+ media points5.0 ▲
Country coverage	U.S. plus selected international sites2.5	160+ countries4.8 ▲
Financial & regulatory circuits	No Bloomberg or Reuters distribution1.0	Disclosure services: Canada, UK, Ireland and Europe4.9 ▲
Trade & vertical targeting	No targeted distribution circuits1.0	160+ industry categories plus specialty circuits4.7 ▲
Outlet variety (regions & niches)	National, regional, financial and technology sites3.5	General, business, local, trade and financial destinations4.8 ▲
Additional reach services	MSN: +$595; Yahoo Finance: +$7953.0	Specialized media targeting and consultative services3.5 ▲
Placement quality3.25 vs 3.96Business Wire leads
Tier-1 pickup likelihood	AP News and Business Insider sample placements3.5	Direct to AP, Reuters, Bloomberg terminals4.8 ▲
Guaranteed placements	200-site publication guarantee3.5	Full-text posting on portals and financial systems3.5
Average outlet authority (DR & traffic)	Max DA 69 to 94 depending on package4.0	High authority syndication, mostly nofollow4.0
Speed of distribution	6 business days after payment2.5	N/A3.8 ▲
Search indexing durability	Sample reports dated Google ranking checks2.5	SEO and AI-optimized discoverability4.2 ▲
Indexing ratio	N/A3.5	N/A3.5
Platform & workflow3.62 vs 3.91Business Wire leads
Release editor usability	N/A3.6	N/A3.6
Approval & compliance workflow	Customer review, revisions and approval before publishing3.5	Secure submission and expert editorial review3.8 ▲
Multimedia support	Up to 4 images and 1 YouTube embed included4.5 ▲	Images, video, infographics and audio4.2
Integrations	N/A3.3	Integrates with Q4, Workiva4.0 ▲
Team & multi-user management	N/A3.3	Multi-client management for agencies4.0 ▲
Additional tools & extras	AI citation tracking across 5 search/AI platforms3.5	Q4 IR websites, webcasting and analytics3.8 ▲
White label & reseller3.87 vs 3.70BrandPush leads
White-label reporting	White-label reports with live links and SEO metrics4.5 ▲	N/A4.0
API access	N/A3.1	N/A3.1
White-label publishing	N/A4.6	N/A4.6
Agency & reseller pricing	Bulk discounts available3.0	Custom quotes for agency and multi-client distribution3.3 ▲
Dedicated account manager	N/A4.2 ▲	Account manager access reported by a customer3.5
Customer support3.99 vs 4.08Business Wire leads
Support channels	Phone, email, live chat4.5 ▲	Phone via local bureaus and global number4.0
Response speed	N/A4.0	24/7 global support4.5 ▲
Support quality (public reviews)	Trustpilot: 4.0/5 from 296 reviews4.0	Capterra customer service: 4.3/5 from 4 ratings4.3 ▲
Onboarding & training	Order guides, writing guides and release templates3.5	Personalized setup guidance and multimedia guides3.5
Analytics & reporting3.75 vs 4.08Business Wire leads
Pickup reporting detail	Placement URLs, outlet DA, traffic and social followers4.5	Hosting-site list with monthly unique visitors4.5
Audience & engagement metrics	Potential outlet audience and social follower totals2.5	Views, traffic source/location and reader interactions4.0 ▲
Report speed after distribution	N/A3.9	Real-time analytics from the moment of distribution4.5 ▲
Real-time dashboards	N/A3.8	Real-time visibility and syndication analytics3.9 ▲
Export & sharing	Online reports and spreadsheet-format reporting4.0 ▲	N/A3.5

N/A means the provider does not publish that detail; the data point then inherits the directory average so a missing disclosure neither helps nor hurts. See how we rank.