Business Wire vs PR.com

Service details

Detail	Business Wire	PR.com
Founded	1961	N/A
Ownership	Berkshire Hathaway	PR.com
Company size	N/A	N/A
Headquarters	San Francisco, United States	N/A
Funding history	Owned by Berkshire Hathaway	N/A
Customer audience	PR, investor relations and agency teams	Small to large businesses across all industries
Distribution reach	92,000+ media outlets across 160+ countries	Distribution includes thousands of media outlets.
Turnaround	Editorial checks precede distribution	Same day ($300) or next day ($100).
Pricing model	From $475 for 400 words, U.S. local; broader reach quoted	$60 per release; publicly published.

Side by side

Data point	Business Wire	PR.com
Pricing & value2.92 vs 3.94PR.com leads
Entry-level release cost	From $475 per release3.0	$60 per release4.5 ▲
Pricing transparency	Public starting price; tailored final quote3.0	Publicly published5.0 ▲
Word-count & multimedia overages	400 words included; word count and multimedia affect cost2.6	N/A3.7 ▲
Contract flexibility	One-time distribution or ongoing plans4.0	N/A4.5 ▲
Refund policy	Refund terms are not published in the public site terms2.0	No refund or cancellation terms published in the terms of use2.0
Distribution reach4.62 vs 3.03Business Wire leads
Stated outlet count	92,000+ media points5.0 ▲	Thousands of media outlets3.0
Country coverage	160+ countries4.8 ▲	N/A3.5
Financial & regulatory circuits	Disclosure services: Canada, UK, Ireland and Europe4.9 ▲	N/A3.7
Trade & vertical targeting	160+ industry categories plus specialty circuits4.7 ▲	10 industry channels included3.0
Outlet variety (regions & niches)	General, business, local, trade and financial destinations4.8 ▲	News sites, search engines, AP network3.0
Additional reach services	Specialized media targeting and consultative services3.5 ▲	Business directory profiles2.0
Placement quality3.96 vs 3.54Business Wire leads
Tier-1 pickup likelihood	Direct to AP, Reuters, Bloomberg terminals4.8 ▲	APNews.com, Yahoo News3.5
Guaranteed placements	Full-text posting on portals and financial systems3.5 ▲	Hosted on PR.com, APNews.com ($300 plan)3.0
Average outlet authority (DR & traffic)	High authority syndication, mostly nofollow4.0 ▲	N/A3.3
Speed of distribution	N/A3.8	Same day ($300) or next day ($100)4.0 ▲
Search indexing durability	SEO and AI-optimized discoverability4.2 ▲	Hosted indefinitely on PR.com4.0
Indexing ratio	N/A3.5	N/A3.5
Platform & workflow3.91 vs 3.37Business Wire leads
Release editor usability	N/A3.6	N/A3.6
Approval & compliance workflow	Secure submission and expert editorial review3.8 ▲	Editorial approval required3.0
Multimedia support	Images, video, infographics and audio4.2 ▲	Images and file attachments included4.0
Integrations	Integrates with Q4, Workiva4.0 ▲	N/A3.3
Team & multi-user management	Multi-client management for agencies4.0 ▲	N/A3.3
Additional tools & extras	Q4 IR websites, webcasting and analytics3.8 ▲	Business profiles, Voice Distribution3.0
White label & reseller3.70 vs 3.78PR.com leads
White-label reporting	N/A4.0	N/A4.0
API access	N/A3.1	N/A3.1
White-label publishing	N/A4.6	N/A4.6
Agency & reseller pricing	Custom quotes for agency and multi-client distribution3.3 ▲	Bulk pricing available via sales3.0
Dedicated account manager	Account manager access reported by a customer3.5	N/A4.2 ▲
Customer support4.08 vs 3.50Business Wire leads
Support channels	Phone via local bureaus and global number4.0 ▲	Phone, contact form3.0
Response speed	24/7 global support4.5 ▲	N/A4.0
Support quality (public reviews)	Capterra customer service: 4.3/5 from 4 ratings4.3 ▲	N/A3.8
Onboarding & training	Personalized setup guidance and multimedia guides3.5 ▲	N/A3.2
Analytics & reporting4.08 vs 3.52Business Wire leads
Pickup reporting detail	Hosting-site list with monthly unique visitors4.5 ▲	List of websites that picked up release3.0
Audience & engagement metrics	Views, traffic source/location and reader interactions4.0 ▲	N/A3.4
Report speed after distribution	Real-time analytics from the moment of distribution4.5 ▲	N/A3.9
Real-time dashboards	Real-time visibility and syndication analytics3.9 ▲	N/A3.8
Export & sharing	N/A3.5	N/A3.5

N/A means the provider does not publish that detail; the data point then inherits the directory average so a missing disclosure neither helps nor hurts. See how we rank.