Business Wire vs Send2Press

Service details

Detail	Business Wire	Send2Press
Founded	1961	1983
Ownership	Berkshire Hathaway	Neotrope
Company size	N/A	N/A
Headquarters	San Francisco, United States	California, USA
Funding history	Owned by Berkshire Hathaway	Privately held company (Neotrope)
Customer audience	PR, investor relations and agency teams	Small to mid-sized businesses and PR agencies
Distribution reach	92,000+ media outlets across 160+ countries	350+ sites; up to 3,500 AP newsrooms; U.S. focused.
Turnaround	Editorial checks precede distribution	Same day (if submitted by 9 a.m. PT).
Pricing model	From $475 for 400 words, U.S. local; broader reach quoted	$99 per release; publicly listed on website.

Side by side

Data point	Business Wire	Send2Press
Pricing & value2.92 vs 4.30Send2Press leads
Entry-level release cost	From $475 per release3.0	$99 per release4.0 ▲
Pricing transparency	Public starting price; tailored final quote3.0	Publicly listed on website5.0 ▲
Word-count & multimedia overages	400 words included; word count and multimedia affect cost2.6	1,200-word limit; free multimedia5.0 ▲
Contract flexibility	One-time distribution or ongoing plans4.0	Pay-as-you-go, no subscriptions5.0 ▲
Refund policy	Refund terms are not published in the public site terms2.0	Non-refundable, except if rejected, duplicate, or unsubmitted2.5 ▲
Distribution reach4.62 vs 3.50Business Wire leads
Stated outlet count	92,000+ media points5.0 ▲	350+ sites; up to 3,500 AP newsrooms4.0
Country coverage	160+ countries4.8 ▲	U.S. focused2.0
Financial & regulatory circuits	Disclosure services: Canada, UK, Ireland and Europe4.9 ▲	Available via Cision add-on3.0
Trade & vertical targeting	160+ industry categories plus specialty circuits4.7 ▲	Included in National packages4.0
Outlet variety (regions & niches)	General, business, local, trade and financial destinations4.8 ▲	National, regional, state, and industry4.0
Additional reach services	Specialized media targeting and consultative services3.5	Direct-to-Editors email push4.0 ▲
Placement quality3.96 vs 3.50Business Wire leads
Tier-1 pickup likelihood	Direct to AP, Reuters, Bloomberg terminals4.8 ▲	APNews, Apple News, Google News4.0
Guaranteed placements	Full-text posting on portals and financial systems3.5 ▲	200-300 websites per plan3.0
Average outlet authority (DR & traffic)	High authority syndication, mostly nofollow4.0 ▲	Mix of high-authority and syndication3.5
Speed of distribution	N/A3.8	Same day (if submitted by 9 a.m. PT)4.0 ▲
Search indexing durability	SEO and AI-optimized discoverability4.2 ▲	Standard search indexing3.0
Indexing ratio	N/A3.5	N/A3.5
Platform & workflow3.91 vs 3.52Business Wire leads
Release editor usability	N/A3.6 ▲	Traditional workflow (submit Word doc)2.0
Approval & compliance workflow	Secure submission and expert editorial review3.8	Editorial review included4.0 ▲
Multimedia support	Images, video, infographics and audio4.2	Free image and YouTube video embeds4.5 ▲
Integrations	Integrates with Q4, Workiva4.0 ▲	N/A3.3
Team & multi-user management	Multi-client management for agencies4.0 ▲	N/A3.3
Additional tools & extras	Q4 IR websites, webcasting and analytics3.8	AI Seeding, PR writing services4.0 ▲
White label & reseller3.70 vs 3.54Business Wire leads
White-label reporting	N/A4.0	N/A4.0
API access	N/A3.1	N/A3.1
White-label publishing	N/A4.6	N/A4.6
Agency & reseller pricing	Custom quotes for agency and multi-client distribution3.3 ▲	No agency discounts2.0
Dedicated account manager	Account manager access reported by a customer3.5	Concierge service with accredited staff4.0 ▲
Customer support4.08 vs 3.99Business Wire leads
Support channels	Phone via local bureaus and global number4.0	Phone, email4.0
Response speed	24/7 global support4.5 ▲	N/A4.0
Support quality (public reviews)	Capterra customer service: 4.3/5 from 4 ratings4.3	A+ BBB rating, highly rated4.5 ▲
Onboarding & training	Personalized setup guidance and multimedia guides3.5	Detailed help and requirements pages3.5
Analytics & reporting4.08 vs 3.59Business Wire leads
Pickup reporting detail	Hosting-site list with monthly unique visitors4.5 ▲	PRtrax Clip Report with direct links4.0
Audience & engagement metrics	Views, traffic source/location and reader interactions4.0 ▲	Social click-through tracking3.0
Report speed after distribution	Real-time analytics from the moment of distribution4.5 ▲	N/A3.9
Real-time dashboards	Real-time visibility and syndication analytics3.9 ▲	PRtrax dashboard3.5
Export & sharing	N/A3.5	N/A3.5

N/A means the provider does not publish that detail; the data point then inherits the directory average so a missing disclosure neither helps nor hurts. See how we rank.