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Service details
| Detail |  PR Newswire |
|---|---|
| Founded | 1954 |
| Ownership | Cision |
| Company size | N/A |
| Headquarters | New York, United States |
| Funding history | Operated by Cision |
| Customer audience | PR professionals, comms teams, and public companies |
| Distribution reach | Distributes to over 500,000 media outlets, newsrooms, and financial portals across 170+ countries in 40+ languages. |
| Turnaround | Press releases can be distributed within hours of approval by the 24/7 editorial team. |
| Pricing model | Starts at $350 for local distribution plus a $195-$249 annual membership fee. National releases start at $805, with steep overages for extra words and multimedia. |
| Data point | PR Newswire |
|---|---|
| Pricing & value | |
| Section score | 1.60 |
| Entry-level release cost | $350 for state/local release2.0 |
| Pricing transparency | No public rate card (returns 404)1.0 |
| Word-count & multimedia overages | $140+ per 100 extra words, $325 per image1.0 |
| Contract flexibility | $195-$249 annual membership required2.0 |
| Refund policy | Unused portion refunded if vendor discontinues service2.0 |
| Distribution reach | |
| Section score | 4.82 |
| Stated outlet count | 500,000+ media outlets and newsrooms5.0 |
| Country coverage | 170+ countries5.0 |
| Financial & regulatory circuits | Full regulatory disclosure points4.8 |
| Trade & vertical targeting | 100+ industries and trade categories4.5 |
| Outlet variety (regions & niches) | Multicultural, language-specific, and industry verticals4.8 |
| Additional reach services | ProfNet, media tours, paid placement, social sharing4.8 |
| Placement quality | |
| Section score | 4.04 |
| Tier-1 pickup likelihood | Yahoo Finance, Bloomberg, CNBC, AP News4.8 |
| Guaranteed placements | Guaranteed paid placement available4.0 |
| Average outlet authority (DR & traffic) | High domain authority and web traffic4.5 |
| Speed of distribution | Within hours of approval4.0 |
| Search indexing durability | N/A3.5 |
| Indexing ratio | N/A3.5 |
| Platform & workflow | |
| Section score | 3.97 |
| Release editor usability | AI-powered Create+ tool for drafting and enhancing4.5 |
| Approval & compliance workflow | Internal approvals required before submission4.0 |
| Multimedia support | Photos, videos, logos, infographics4.5 |
| Integrations | Website integration and social media connections4.0 |
| Team & multi-user management | Individual registered-user logins; no sharing2.0 |
| Additional tools & extras | AI campaign planning, content creation, media monitoring4.8 |
| White label & reseller | |
| Section score | 4.04 |
| White-label reporting | N/A4.0 |
| API access | N/A3.1 |
| White-label publishing | N/A4.6 |
| Agency & reseller pricing | Channel Partner and Publishing Partner programs3.5 |
| Dedicated account manager | Dedicated agency account management team5.0 |
| Customer support | |
| Section score | 3.85 |
| Support channels | Phone & e-mail3.5 |
| Response speed | 24/7 editorial team availability4.5 |
| Support quality (public reviews) | 3.9/5 on G2 (781 reviews)3.9 |
| Onboarding & training | MediaRoom CMS training and 24/7/365 support3.5 |
| Analytics & reporting | |
| Section score | 4.24 |
| Pickup reporting detail | Visibility Reports showing engagement, pickup, and reach4.5 |
| Audience & engagement metrics | Performance and audience engagement data4.2 |
| Report speed after distribution | Visibility Report 2 hours after distribution4.5 |
| Real-time dashboards | Real-time newsfeed and analytics4.0 |
| Export & sharing | Downloadable reports to share results4.0 |
Ratings & reviews
| Rating source | PR Newswire |
|---|---|
| Compare Newswire score | 3.67 / 5 |
| Verified user reviews | N/A |
 G2 | 3.9 / 5748 reviews |
 Trustpilot | N/A |
 Capterra | N/A |