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Service details
| Detail | |
|---|---|
| Founded | 1983 |
| Ownership | Neotrope |
| Company size | N/A |
| Headquarters | California, USA |
| Funding history | Privately held company (Neotrope) |
| Customer audience | Small to mid-sized businesses and PR agencies |
| Distribution reach | 350+ sites; up to 3,500 AP newsrooms; U.S. focused. |
| Turnaround | Same day (if submitted by 9 a.m. PT). |
| Pricing model | $99 per release; publicly listed on website. |
| Data point | |
|---|---|
| Pricing & value | |
| Section score | 4.30 |
| Entry-level release cost | $99 per release4.0 |
| Pricing transparency | Publicly listed on website5.0 |
| Word-count & multimedia overages | 1,200-word limit; free multimedia5.0 |
| Contract flexibility | Pay-as-you-go, no subscriptions5.0 |
| Refund policy | Non-refundable, except if rejected, duplicate, or unsubmitted2.5 |
| Distribution reach | |
| Section score | 3.50 |
| Stated outlet count | 350+ sites; up to 3,500 AP newsrooms4.0 |
| Country coverage | U.S. focused2.0 |
| Financial & regulatory circuits | Available via Cision add-on3.0 |
| Trade & vertical targeting | Included in National packages4.0 |
| Outlet variety (regions & niches) | National, regional, state, and industry4.0 |
| Additional reach services | Direct-to-Editors email push4.0 |
| Placement quality | |
| Section score | 3.50 |
| Tier-1 pickup likelihood | APNews, Apple News, Google News4.0 |
| Guaranteed placements | 200-300 websites per plan3.0 |
| Average outlet authority (DR & traffic) | Mix of high-authority and syndication3.5 |
| Speed of distribution | Same day (if submitted by 9 a.m. PT)4.0 |
| Search indexing durability | Standard search indexing3.0 |
| Indexing ratio | N/A3.5 |
| Platform & workflow | |
| Section score | 3.52 |
| Release editor usability | Traditional workflow (submit Word doc)2.0 |
| Approval & compliance workflow | Editorial review included4.0 |
| Multimedia support | Free image and YouTube video embeds4.5 |
| Integrations | N/A3.3 |
| Team & multi-user management | N/A3.3 |
| Additional tools & extras | AI Seeding, PR writing services4.0 |
| White label & reseller | |
| Section score | 3.54 |
| White-label reporting | N/A4.0 |
| API access | N/A3.1 |
| White-label publishing | N/A4.6 |
| Agency & reseller pricing | No agency discounts2.0 |
| Dedicated account manager | Concierge service with accredited staff4.0 |
| Customer support | |
| Section score | 3.99 |
| Support channels | Phone, email4.0 |
| Response speed | N/A4.0 |
| Support quality (public reviews) | A+ BBB rating, highly rated4.5 |
| Onboarding & training | Detailed help and requirements pages3.5 |
| Analytics & reporting | |
| Section score | 3.59 |
| Pickup reporting detail | PRtrax Clip Report with direct links4.0 |
| Audience & engagement metrics | Social click-through tracking3.0 |
| Report speed after distribution | N/A3.9 |
| Real-time dashboards | PRtrax dashboard3.5 |
| Export & sharing | N/A3.5 |
Ratings & reviews
| Rating source | |
|---|---|
| Compare Newswire score | 3.73 / 5 |
| Verified user reviews | N/A |
G2 | N/A |
Trustpilot | N/A |
Capterra | N/A |
G2
Trustpilot
Capterra