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Service details
| Detail |  PR Fire |
|---|---|
| Founded | 2012 |
| Ownership | PR Fire |
| Company size | 2 - 9 |
| Headquarters | Weyhill, England |
| Funding history | N/A |
| Customer audience | Startups, SMEs, agencies, and global brands across industries like law, finance, SEO, and crypto. |
| Distribution reach | Custom lists of ~500 contacts (from 1.8M database); 200 countries. |
| Turnaround | Same-day (if submitted before 3 PM GMT). |
| Pricing model | $150 (£95) per release; fully transparent, published online. |
| Data point | PR Fire |
|---|---|
| Pricing & value | |
| Section score | 3.83 |
| Entry-level release cost | $150 (£95) per release4.5 |
| Pricing transparency | Fully transparent, published online5.0 |
| Word-count & multimedia overages | N/A3.7 |
| Contract flexibility | Pay-as-you-go, no contracts5.0 |
| Refund policy | No refunds under any circumstances1.0 |
| Distribution reach | |
| Section score | 4.25 |
| Stated outlet count | Custom lists of ~500 contacts (from 1.8M database)4.0 |
| Country coverage | 200 countries5.0 |
| Financial & regulatory circuits | Yahoo Finance, Benzinga, ADVFN via add-ons3.5 |
| Trade & vertical targeting | Custom media lists built per campaign4.5 |
| Outlet variety (regions & niches) | News, TV, radio, podcasts, bloggers, influencers4.5 |
| Additional reach services | Guaranteed syndication, translations, SEO boost4.0 |
| Placement quality | |
| Section score | 4.33 |
| Tier-1 pickup likelihood | Guaranteed on AP News, Yahoo, Business Insider4.5 |
| Guaranteed placements | Yes, via specific syndication packages5.0 |
| Average outlet authority (DR & traffic) | DA 90+ on premium guaranteed placements4.5 |
| Speed of distribution | Same-day (if submitted before 3 PM GMT)4.5 |
| Search indexing durability | Guaranteed Google News indexing on select packages4.0 |
| Indexing ratio | N/A3.5 |
| Platform & workflow | |
| Section score | 3.55 |
| Release editor usability | N/A3.6 |
| Approval & compliance workflow | Manual editorial review before publishing3.5 |
| Multimedia support | N/A4.0 |
| Integrations | N/A3.3 |
| Team & multi-user management | N/A3.3 |
| Additional tools & extras | Professional writing, translation services3.5 |
| White label & reseller | |
| Section score | 4.23 |
| White-label reporting | Yes, white-label service available5.0 |
| API access | N/A3.1 |
| White-label publishing | N/A4.6 |
| Agency & reseller pricing | Bulk discounts available3.5 |
| Dedicated account manager | Yes, dedicated campaign manager included5.0 |
| Customer support | |
| Section score | 3.54 |
| Support channels | Phone (book a call), chat widget, email4.0 |
| Response speed | N/A4.0 |
| Support quality (public reviews) | Mixed: 4.8 on Google, 2.8 on Clutch3.0 |
| Onboarding & training | N/A3.2 |
| Analytics & reporting | |
| Section score | 3.86 |
| Pickup reporting detail | Outlet, visits, circulation, audience, frequency4.0 |
| Audience & engagement metrics | Visits, circulation, and audience included4.0 |
| Report speed after distribution | 24-48 working hours for guaranteed placements4.0 |
| Real-time dashboards | N/A3.8 |
| Export & sharing | N/A3.5 |
Ratings & reviews
| Rating source | PR Fire |
|---|---|
| Compare Newswire score | 3.97 / 5 |
| Verified user reviews | N/A |
 G2 | N/A |
 Trustpilot | 3.0 / 53 reviews |
 Capterra | N/A |