Last updated: 2026-09-21
PR Fire
UK distribution with writing help for small businesses.
PR Fire distributes releases to UK journalists and online outlets and sells writing support alongside it, targeting small businesses without in-house PR staff.
- Pricing & value3.83
- Distribution reach4.25
- Placement quality4.33
- Platform & workflow3.55
- White label & reseller4.23
- Customer support3.54
- Analytics & reporting3.86
Score breakdown
37 data points · how we rankPricing & value
Score 3.83Published rates, transparency of quotes, and what a typical release actually costs.
| Entry-level release cost | $150 (£95) per release | 4.5 |
| Pricing transparency | Fully transparent, published online | 5.0 |
| Word-count & multimedia overages | N/Acurrent directory average | 3.7 |
| Contract flexibility | Pay-as-you-go, no contracts | 5.0 |
| Refund policy | No refunds under any circumstances | 1.0 |
Distribution reach
Top 15% · #5 of 34Score 4.25Stated outlet counts, geographic footprint, and syndication depth.
| Stated outlet count | Custom lists of ~500 contacts (from 1.8M database) | 4.0 |
| Country coverage | 200 countries | 5.0 |
| Financial & regulatory circuits | Yahoo Finance, Benzinga, ADVFN via add-ons | 3.5 |
| Trade & vertical targeting | Custom media lists built per campaign | 4.5 |
| Outlet variety (regions & niches) | News, TV, radio, podcasts, bloggers, influencers | 4.5 |
| Additional reach services | Guaranteed syndication, translations, SEO boost | 4.0 |
Placement quality
Top 6% · #2 of 34Score 4.33Where coverage actually lands, how strong the outlets are, and how fast it moves.
| Tier-1 pickup likelihood | Guaranteed on AP News, Yahoo, Business Insider | 4.5 |
| Guaranteed placements | Yes, via specific syndication packages | 5.0 |
| Average outlet authority (DR & traffic) | DA 90+ on premium guaranteed placements | 4.5 |
| Speed of distribution | Same-day (if submitted before 3 PM GMT) | 4.5 |
| Search indexing durability | Guaranteed Google News indexing on select packages | 4.0 |
| Indexing ratio | N/Acurrent directory average | 3.5 |
Platform & workflow
Score 3.55Editor usability, approval flow, scheduling, and multimedia handling.
| Release editor usability | N/Acurrent directory average | 3.6 |
| Approval & compliance workflow | Manual editorial review before publishing | 3.5 |
| Multimedia support | N/Acurrent directory average | 4.0 |
| Integrations | N/Acurrent directory average | 3.3 |
| Team & multi-user management | N/Acurrent directory average | 3.3 |
| Additional tools & extras | Professional writing, translation services | 3.5 |
White label & reseller
Top 21% · #7 of 34Score 4.23What agencies and resellers can actually rebrand, automate, and resell.
| White-label reporting | Yes, white-label service available | 5.0 |
| API access | N/Acurrent directory average | 3.1 |
| White-label publishing | N/Acurrent directory average | 4.6 |
| Agency & reseller pricing | Bulk discounts available | 3.5 |
| Dedicated account manager | Yes, dedicated campaign manager included | 5.0 |
Customer support
Score 3.54Channels offered, how fast they answer, and what customers publicly say about the answers.
| Support channels | Phone (book a call), chat widget, email | 4.0 |
| Response speed | N/Acurrent directory average | 4.0 |
| Support quality (public reviews) | Mixed: 4.8 on Google, 2.8 on Clutch | 3.0 |
| Onboarding & training | N/Acurrent directory average | 3.2 |
Analytics & reporting
Score 3.86Evidence you can hand to a board, not just a pickup count.
| Pickup reporting detail | Outlet, visits, circulation, audience, frequency | 4.0 |
| Audience & engagement metrics | Visits, circulation, and audience included | 4.0 |
| Report speed after distribution | 24-48 working hours for guaranteed placements | 4.0 |
| Real-time dashboards | N/Acurrent directory average | 3.8 |
| Export & sharing | N/Acurrent directory average | 3.5 |
Service details
- Founded
- 2012
- Ownership
- PR Fire
- Company size
- 2 - 9
- Headquarters
- Weyhill, England
- Funding history
- N/A
- Customer audience
- Startups, SMEs, agencies, and global brands across industries like law, finance, SEO, and crypto.
- Distribution reach
- Custom lists of ~500 contacts (from 1.8M database); 200 countries.
- Distribution turnaround
- Same-day (if submitted before 3 PM GMT).
- Pricing model
- $150 (£95) per release; fully transparent, published online.
Screenshot library
6 pages · captured 16 Sept 2026Ratings & reviews
Compare NewswireEditorial score
Our own score across 37 data points in seven weighted sections, plus verified user reviews.
G2No public rating
No verified G2 profile found for PR Fire.
Trustpilot3 reviews
The small sample is sharply divided between positive and negative experiences, so it offers limited evidence of a consistent service pattern.
Read on Trustpilot
CapterraNo public rating
No verified Capterra profile found for PR Fire.
From Compare Newswire users
No verified user reviews for PR Fire yet. Yours would be the first.
Frequently asked questions
How much does PR Fire cost?
$150 (£95) per release; fully transparent, published online. Final pricing can vary with distribution scope, release length, multimedia, and optional services, so buyers should compare the complete package rather than the headline rate alone.
How wide is PR Fire's distribution?
Custom lists of ~500 contacts (from 1.8M database); 200 countries. Actual pickup still depends on the selected circuit, the release topic, and editorial relevance to each outlet.
How fast does PR Fire publish a release?
Same-day (if submitted before 3 PM GMT). Submission timing, editorial checks, and the chosen distribution window can affect the final publication time.
Is PR Fire good for SEO?
PR Fire's verified search signals include Guaranteed Google News indexing on select packages, DA 90+ on premium guaranteed placements. These indicators help assess whether placements are likely to be discoverable and remain visible, but they do not guarantee rankings or organic traffic.
Does PR Fire suit agencies and resellers?
PR Fire's verified agency features include Bulk discounts available. This can make the service practical for teams managing recurring client releases, although agencies should confirm account limits and branding terms before committing.
What customer support does PR Fire offer?
PR Fire offers phone (book a call), chat widget, email. Availability and response times may depend on the selected plan and whether the request falls inside the provider's operating hours.
What reporting does PR Fire provide?
PR Fire provides outlet, visits, circulation, audience, frequency. These reports are intended to help teams verify publication and summarize distribution results for clients or internal stakeholders.
