Head to head
Build your comparison
Add or remove services and compare the same scored data points. No sponsored placement, ever.
Service details
| Detail |  PR Now |  PR Fire |
|---|---|---|
| Founded | N/A | 2012 |
| Ownership | PRNow | PR Fire |
| Company size | N/A | 2 - 9 |
| Headquarters | United Kingdom | Weyhill, England |
| Funding history | N/A | N/A |
| Customer audience | Agencies, resellers, startups, budget-conscious businesses | Startups, SMEs, agencies, and global brands across industries like law, finance, SEO, and crypto. |
| Distribution reach | 500+ publishers; 190 countries. | Custom lists of ~500 contacts (from 1.8M database); 200 countries. |
| Turnaround | Same-day (0-12 hours average). | Same-day (if submitted before 3 PM GMT). |
| Pricing model | $15; fully transparent, published online. | $150 (£95) per release; fully transparent, published online. |
| Data point | PR Now | PR Fire |
|---|---|---|
| Pricing & value | ||
| Section score | 4.80 | 3.83 |
| Entry-level release cost | $155.0 | $150 (£95) per release4.5 |
| Pricing transparency | Fully transparent, published online5.0 | Fully transparent, published online5.0 |
| Word-count & multimedia overages | 3 images, 1 video, 5 links included4.5 | N/A3.7 |
| Contract flexibility | Pay per release, no contracts5.0 | Pay-as-you-go, no contracts5.0 |
| Refund policy | Full refund if rejected or undelivered; no refunds once published4.5 | No refunds under any circumstances1.0 |
| Distribution reach | ||
| Section score | 3.83 | 4.25 |
| Stated outlet count | 500+ publishers3.0 | Custom lists of ~500 contacts (from 1.8M database)4.0 |
| Country coverage | 190 countries5.0 | 200 countries5.0 |
| Financial & regulatory circuits | Barchart, Benzinga, Yahoo Finance, StreetInsider4.0 | Yahoo Finance, Benzinga, ADVFN via add-ons3.5 |
| Trade & vertical targeting | Industry & regional-specific sites3.0 | Custom media lists built per campaign4.5 |
| Outlet variety (regions & niches) | News, TV, radio, podcasts, financial4.0 | News, TV, radio, podcasts, bloggers, influencers4.5 |
| Additional reach services | Podcasts, DoFollow links, sensitive topics4.0 | Guaranteed syndication, translations, SEO boost4.0 |
| Placement quality | ||
| Section score | 4.33 | 4.33 |
| Tier-1 pickup likelihood | Guaranteed AP News, USA Today, Yahoo5.0 | Guaranteed on AP News, Yahoo, Business Insider4.5 |
| Guaranteed placements | Guaranteed or refunded5.0 | Yes, via specific syndication packages5.0 |
| Average outlet authority (DR & traffic) | Up to DR 90-94 on premium outlets4.0 | DA 90+ on premium guaranteed placements4.5 |
| Speed of distribution | Same-day (0-12 hours average)4.5 | Same-day (if submitted before 3 PM GMT)4.5 |
| Search indexing durability | Google News indexed, AI pickup4.0 | Guaranteed Google News indexing on select packages4.0 |
| Indexing ratio | N/A3.5 | N/A3.5 |
| Platform & workflow | ||
| Section score | 3.83 | 3.55 |
| Release editor usability | AI-powered writing assistant4.0 | N/A3.6 |
| Approval & compliance workflow | AI-powered approval3.0 | Manual editorial review before publishing3.5 |
| Multimedia support | 3 images, 1 video, 5 links included4.5 | N/A4.0 |
| Integrations | REST API4.0 | N/A3.3 |
| Team & multi-user management | Agency dashboard for resellers3.5 | N/A3.3 |
| Additional tools & extras | 10+ AI & SEO tools, EmailShield4.0 | Professional writing, translation services3.5 |
| White label & reseller | ||
| Section score | 4.80 | 4.23 |
| White-label reporting | Fully white-label reports5.0 | Yes, white-label service available5.0 |
| API access | Free REST API for resellers5.0 | N/A3.1 |
| White-label publishing | Generic/white-label publisher names5.0 | N/A4.6 |
| Agency & reseller pricing | From $11/release for bulk resellers5.0 | Bulk discounts available3.5 |
| Dedicated account manager | Included in Reseller plan4.0 | Yes, dedicated campaign manager included5.0 |
| Customer support | ||
| Section score | 4.13 | 3.54 |
| Support channels | Live chat, email, Telegram, WhatsApp4.5 | Phone (book a call), chat widget, email4.0 |
| Response speed | Minutes via chat/email4.5 | N/A4.0 |
| Support quality (public reviews) | 100% human-powered, highly rated4.5 | Mixed: 4.8 on Google, 2.8 on Clutch3.0 |
| Onboarding & training | Self-serve setup in minutes3.0 | N/A3.2 |
| Analytics & reporting | ||
| Section score | 4.07 | 3.86 |
| Pickup reporting detail | Live links and verified SEO metrics4.0 | Outlet, visits, circulation, audience, frequency4.0 |
| Audience & engagement metrics | N/A3.4 | Visits, circulation, and audience included4.0 |
| Report speed after distribution | Real-time tracking4.5 | 24-48 working hours for guaranteed placements4.0 |
| Real-time dashboards | Real-time delivery tracking4.5 | N/A3.8 |
| Export & sharing | Web and Excel formats4.0 | N/A3.5 |
Ratings & reviews
| Rating source | PR Now | PR Fire |
|---|---|---|
| Compare Newswire score | 4.29 / 5 | 3.97 / 5 |
| Verified user reviews | N/A | N/A |
 G2 | N/A | N/A |
 Trustpilot | N/A | 3.0 / 53 reviews |
 Capterra | N/A | N/A |
Final verdict
PR Now leads this comparison on the weighted model, winning 5 of 7 sections and 19 data points. 10 data points are level across the selection.
| Service | Global score | Sections won | Data points won |
|---|---|---|---|
| PR NowWINNER | 4.29 | 5 / 7 | 19 |
| PR Fire | 3.97 | 1 / 7 | 8 |
Permanent page for this pairing: PR Now vs PR Fire
Final score & winner
PR Now wins this comparison with 4.29 / 5, ahead by 0.32 points. It leads 5 of 7 sections and 19 individual data points. 10 data points are level.
| Section | PR Now | PR Fire |
|---|---|---|
| Pricing & value | 4.80Wins | 3.83 |
| Distribution reach | 3.83 | 4.25Wins |
| Placement quality | 4.33 | 4.33 |
| Platform & workflow | 3.83Wins | 3.55 |
| White label & reseller | 4.80Wins | 4.23 |
| Customer support | 4.13Wins | 3.54 |
| Analytics & reporting | 4.07Wins | 3.86 |
| Global score | 4.29Winner | 3.97 |
| Sections won | 5 / 7 | 1 / 7 |
| Data points won | 19 | 8 |
