EIN Presswire vs PR Fire

Service details

Detail	EIN Presswire	PR Fire
Founded	1995	2012
Ownership	Newsmatics	PR Fire
Company size	N/A	2 - 9
Headquarters	Washington, DC, USA	Weyhill, England
Funding history	Privately held Newsmatics; formerly IPD Group	N/A
Customer audience	Marketing teams, SMBs, nonprofits and self-promoters	Startups, SMEs, agencies, and global brands across industries like law, finance, SEO, and crypto.
Distribution reach	Worldwide; 3,900+ publications and 115+ US TV/radio sites	Custom lists of ~500 contacts (from 1.8M database); 200 countries.
Turnaround	Same-day distribution for verified accounts	Same-day (if submitted before 3 PM GMT).
Pricing model	$149 single; $499 for 5+1 promo; $999 for 15 releases	$150 (£95) per release; fully transparent, published online.

Side by side

Data point	EIN Presswire	PR Fire
Pricing & value4.18 vs 3.83EIN Presswire leads
Entry-level release cost	$149 per release4.0	$150 (£95) per release4.5 ▲
Pricing transparency	Full public rate card4.9	Fully transparent, published online5.0 ▲
Word-count & multimedia overages	700–2,500 words; 1–5 images; 1 video per release3.5	N/A3.7 ▲
Contract flexibility	Pay as you go; no subscription4.5	Pay-as-you-go, no contracts5.0 ▲
Refund policy	Prorated refund within 60 days if under 25% of credits were used4.0 ▲	No refunds under any circumstances1.0
Distribution reach3.60 vs 4.25PR Fire leads
Stated outlet count	3,900+ publications; 115+ US TV/radio sites4.0	Custom lists of ~500 contacts (from 1.8M database)4.0
Country coverage	Worldwide coverage, including every country4.0	200 countries5.0 ▲
Financial & regulatory circuits	Bloomberg Terminals; not SEC disclosure compliant2.0	Yahoo Finance, Benzinga, ADVFN via add-ons3.5 ▲
Trade & vertical targeting	1 to 5 industry targets per release4.0	Custom media lists built per campaign4.5 ▲
Outlet variety (regions & niches)	Global, local, trade, TV/radio and database distribution4.1	News, TV, radio, podcasts, bloggers, influencers4.5 ▲
Additional reach services	World Media Directory newsroom delivery3.5	Guaranteed syndication, translations, SEO boost4.0 ▲
Placement quality2.93 vs 4.33PR Fire leads
Tier-1 pickup likelihood	Client reports USA Today, NYT and Forbes pickup2.6	Guaranteed on AP News, Yahoo, Business Insider4.5 ▲
Guaranteed placements	Publication guaranteed on EIN-controlled networks3.5	Yes, via specific syndication packages5.0 ▲
Average outlet authority (DR & traffic)	Network of news aggregator websites2.0	DA 90+ on premium guaranteed placements4.5 ▲
Speed of distribution	Same day for verified accounts during business hours4.0	Same-day (if submitted before 3 PM GMT)4.5 ▲
Search indexing durability	Search visibility for years (vendor claim)2.0	Guaranteed Google News indexing on select packages4.0 ▲
Indexing ratio	N/A3.5	N/A3.5
Platform & workflow3.37 vs 3.55PR Fire leads
Release editor usability	Self-service drafting and preview before distribution3.9 ▲	N/A3.6
Approval & compliance workflow	Editorial review and approval before distribution3.0	Manual editorial review before publishing3.5 ▲
Multimedia support	1/3/5 embedded images by plan; 1 embedded video3.7	N/A4.0 ▲
Integrations	Claude, Crunchbase and Mailchimp listed on G23.0	N/A3.3 ▲
Team & multi-user management	N/A3.3	N/A3.3
Additional tools & extras	Hosted company newsroom with release archive and RSS3.3	Professional writing, translation services3.5 ▲
White label & reseller3.98 vs 4.23PR Fire leads
White-label reporting	N/A4.0	Yes, white-label service available5.0 ▲
API access	N/A3.1	N/A3.1
White-label publishing	N/A4.6	N/A4.6
Agency & reseller pricing	Reseller opportunities available4.0 ▲	Bulk discounts available3.5
Dedicated account manager	N/A4.2	Yes, dedicated campaign manager included5.0 ▲
Customer support3.17 vs 3.54PR Fire leads
Support channels	Phone, email portal3.4	Phone (book a call), chat widget, email4.0 ▲
Response speed	Slow response times reported by some users2.5	N/A4.0 ▲
Support quality (public reviews)	Trustpilot: 3.6/5 from 177 reviews3.6 ▲	Mixed: 4.8 on Google, 2.8 on Clutch3.0
Onboarding & training	Self-service account setup overview video3.2 ▲	N/A3.2
Analytics & reporting3.50 vs 3.86PR Fire leads
Pickup reporting detail	Search, social and partner distribution tracking3.3	Outlet, visits, circulation, audience, frequency4.0 ▲
Audience & engagement metrics	Views and clicks listed as analytics features2.9	Visits, circulation, and audience included4.0 ▲
Report speed after distribution	About 2 hours after distribution4.0	24-48 working hours for guaranteed placements4.0
Real-time dashboards	N/A3.8	N/A3.8
Export & sharing	Excel and PDF reports3.5	N/A3.5

N/A means the provider does not publish that detail; the data point then inherits the directory average so a missing disclosure neither helps nor hurts. See how we rank.