PR Fire vs PR Newswire

Service details

Detail	PR Fire	PR Newswire
Founded	2012	1954
Ownership	PR Fire	Cision
Company size	2 - 9	N/A
Headquarters	Weyhill, England	New York, United States
Funding history	N/A	Operated by Cision
Customer audience	Startups, SMEs, agencies, and global brands across industries like law, finance, SEO, and crypto.	PR professionals, comms teams, and public companies
Distribution reach	Custom lists of ~500 contacts (from 1.8M database); 200 countries.	Distributes to over 500,000 media outlets, newsrooms, and financial portals across 170+ countries in 40+ languages.
Turnaround	Same-day (if submitted before 3 PM GMT).	Press releases can be distributed within hours of approval by the 24/7 editorial team.
Pricing model	$150 (£95) per release; fully transparent, published online.	Starts at $350 for local distribution plus a $195-$249 annual membership fee. National releases start at $805, with steep overages for extra words and multimedia.

Side by side

Data point	PR Fire	PR Newswire
Pricing & value3.83 vs 1.60PR Fire leads
Entry-level release cost	$150 (£95) per release4.5 ▲	$350 for state/local release2.0
Pricing transparency	Fully transparent, published online5.0 ▲	No public rate card (returns 404)1.0
Word-count & multimedia overages	N/A3.7 ▲	$140+ per 100 extra words, $325 per image1.0
Contract flexibility	Pay-as-you-go, no contracts5.0 ▲	$195-$249 annual membership required2.0
Refund policy	No refunds under any circumstances1.0	Unused portion refunded if vendor discontinues service2.0 ▲
Distribution reach4.25 vs 4.82PR Newswire leads
Stated outlet count	Custom lists of ~500 contacts (from 1.8M database)4.0	500,000+ media outlets and newsrooms5.0 ▲
Country coverage	200 countries5.0	170+ countries5.0
Financial & regulatory circuits	Yahoo Finance, Benzinga, ADVFN via add-ons3.5	Full regulatory disclosure points4.8 ▲
Trade & vertical targeting	Custom media lists built per campaign4.5	100+ industries and trade categories4.5
Outlet variety (regions & niches)	News, TV, radio, podcasts, bloggers, influencers4.5	Multicultural, language-specific, and industry verticals4.8 ▲
Additional reach services	Guaranteed syndication, translations, SEO boost4.0	ProfNet, media tours, paid placement, social sharing4.8 ▲
Placement quality4.33 vs 4.04PR Fire leads
Tier-1 pickup likelihood	Guaranteed on AP News, Yahoo, Business Insider4.5	Yahoo Finance, Bloomberg, CNBC, AP News4.8 ▲
Guaranteed placements	Yes, via specific syndication packages5.0 ▲	Guaranteed paid placement available4.0
Average outlet authority (DR & traffic)	DA 90+ on premium guaranteed placements4.5	High domain authority and web traffic4.5
Speed of distribution	Same-day (if submitted before 3 PM GMT)4.5 ▲	Within hours of approval4.0
Search indexing durability	Guaranteed Google News indexing on select packages4.0 ▲	N/A3.5
Indexing ratio	N/A3.5	N/A3.5
Platform & workflow3.55 vs 3.97PR Newswire leads
Release editor usability	N/A3.6	AI-powered Create+ tool for drafting and enhancing4.5 ▲
Approval & compliance workflow	Manual editorial review before publishing3.5	Internal approvals required before submission4.0 ▲
Multimedia support	N/A4.0	Photos, videos, logos, infographics4.5 ▲
Integrations	N/A3.3	Website integration and social media connections4.0 ▲
Team & multi-user management	N/A3.3 ▲	Individual registered-user logins; no sharing2.0
Additional tools & extras	Professional writing, translation services3.5	AI campaign planning, content creation, media monitoring4.8 ▲
White label & reseller4.23 vs 4.04PR Fire leads
White-label reporting	Yes, white-label service available5.0 ▲	N/A4.0
API access	N/A3.1	N/A3.1
White-label publishing	N/A4.6	N/A4.6
Agency & reseller pricing	Bulk discounts available3.5	Channel Partner and Publishing Partner programs3.5
Dedicated account manager	Yes, dedicated campaign manager included5.0	Dedicated agency account management team5.0
Customer support3.54 vs 3.85PR Newswire leads
Support channels	Phone (book a call), chat widget, email4.0 ▲	Phone & e-mail3.5
Response speed	N/A4.0	24/7 editorial team availability4.5 ▲
Support quality (public reviews)	Mixed: 4.8 on Google, 2.8 on Clutch3.0	3.9/5 on G2 (781 reviews)3.9 ▲
Onboarding & training	N/A3.2	MediaRoom CMS training and 24/7/365 support3.5 ▲
Analytics & reporting3.86 vs 4.24PR Newswire leads
Pickup reporting detail	Outlet, visits, circulation, audience, frequency4.0	Visibility Reports showing engagement, pickup, and reach4.5 ▲
Audience & engagement metrics	Visits, circulation, and audience included4.0	Performance and audience engagement data4.2 ▲
Report speed after distribution	24-48 working hours for guaranteed placements4.0	Visibility Report 2 hours after distribution4.5 ▲
Real-time dashboards	N/A3.8	Real-time newsfeed and analytics4.0 ▲
Export & sharing	N/A3.5	Downloadable reports to share results4.0 ▲

N/A means the provider does not publish that detail; the data point then inherits the directory average so a missing disclosure neither helps nor hurts. See how we rank.